The goals of this chapter is to help you create a positive ethos through the effective use of language – the use of the right words in the right way through the right communication channel to achieve the outcome you intend.
Leaders want their audiences to perceive a positive ethos in their tone, to see them as confident, and to trust and believe them. This chapter shows how you can achieve a positive ethos through your writing and speaking style, which your audience perceives as your tone.
For transformational leaders, it is crucial to know how best to use language for positive impact and to avoid a style that creates any negative responses in their audiences.
Finally, in this chapter you should realize how your ear detects tone in writing and speaking without your even being aware of doing it. You should read what you have to written out loud and practice a presentation aloud or record what you plan to deliver and play it back to yourself. The more you can anticipate the audience’s response and hear how you sound to others. Being aware of your style and tone move one steps closer to developing leadership style and a positive ethos.
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