Leadership Communication is devoted to helping individuals develop as transformational leaders by mastering the most important capability they need, the ability to communicate effectively.
Communication is the transmission of meaning from one person to another or to many people. There would be sender, receiver and message.
Leadership Communication is the controlled, purposeful transfer of meaning by which individual influence a single person, a group, an organization, or a community by using the full range of their communication and creates and deliver messages that guide, direct, motivate, or inspire others to action.
To be a leader, we need to master the skills at the core. The corporate communication skills need to interact successfully with internal audiences and external stakeholders. Communication strategy is including core communication skills, organizational communication skills and corporate communication skills.
Projecting a positive leadership ethos, Ethos refers to qualities of greater depth and substance. It ties more directly to our character. A positive ethos will take leaders a long way towards influencing their audience with their intended message. In contrast a negative ethos is one of the greatest barriers to effective communication. Successful leadership communication depends on projecting a positive ethos.
The importance of understanding our audience cannot be overemphasized. Combine power and trust and encourage the audience to trust us and believe our message.
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